Rankovi Labs exists because most GEO and SEO agencies sell strategy decks. The few who ship usually can't measure what they shipped. We do both — on infrastructure we built ourselves (Rankovi.ai), for clients we treat like our own businesses.
Our client Azul Prints — a nationwide blueprint and large-format printing platform — went from "Not mentioned" across every major LLM to consistently appearing in buyer recommendation queries. Shared here with their permission.
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Micah is principal of VFL Capital LLC, co-founder of Ascent Books — a modern bookkeeping company — and a multi-unit franchise owner. He's spent years buying ads, debugging attribution, and chasing lead flow, and most of the systems behind those businesses are ones he built and still runs himself.
Rankovi Labs started in the middle of building Ascent Books. Buyers had stopped scrolling search results and started asking ChatGPT, Perplexity, and Gemini who to hire. The answers were usually outdated, incomplete, or missing the businesses that actually deserved to be recommended.
Micah built Rankovi because he ran into the problem himself first.
Rankovi.ai is the platform — it continuously asks major AI models the questions real buyers ask and tracks which brands appear, how often, and why. Rankovi Labs is the execution layer — helping companies improve how they're understood, cited, and recommended across AI systems.
He also co-founded Sisterly Love Designs with his daughters — a small custom keychain business that occasionally shares a desk with whatever he's deploying that week.
Asks every major model the questions your buyers are actually asking. Tracks when you show up — and when you don't.
Takes the platform's data and goes fixes the answers. Code, content, citations — whatever moves what the models say next time.
Tyler is co-founder of Rankovi Labs and Rankovi.ai. He spent his corporate career at Ideal Image, a national skin and body MedSpa chain, eventually leading client experience as Senior VP. He left to operate a UPS Store franchise of his own in Indianapolis.
That's where his and Micah's worlds collided. Both ran UPS Store franchises in different states. Both watched buyers move from search engines to AI models. Both saw their categories described inaccurately by ChatGPT, Perplexity, and Gemini — or not described at all. Tyler joined Micah to build the measurement layer the agency needed.
He leads platform and product at Rankovi.ai — the prompt architecture, engine selection, and data layer that turn thousands of weekly model queries into a usable visibility map. The work is half engineering, half pattern recognition: figuring out what the models say, why they say it, and what moves them.
The people you talk to are the people doing the work. We work with fewer clients, deeper — because that's the only way we know how to ship the kind of work we'd want to hire ourselves.
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